Greetings fellow beer lovers! It has been one month now since I started my job as Marketing Director here at KBC, and I must say, I love it! But what sort of person wouldn’t love a job that revolves around beer? Job tasks include: making people happy with beer, cultivating an appreciation for beer, oh and celebrating this amazing place where we live. Or in other words, show how much fun it is to drink our beer in Montana, by drinking beer in Montana. Yes, I can do that! So this week I thought I would give you a little “how to” guide into accomplishing the grueling task that is being the social media manager at Kalispell Brewing Company.
Step one: Always rep your brewery.
I won’t lie, one of the the most exciting parts of starting a new job at a brewery is all the new brewery gear. I get cool new clothes and can call it “work” by wearing them. The sort of uniform you like to wear. Going on a hike? Wear as many layers of KBC gear as you possibly can, then make your friends take pictures of you. Brand marketing, done. You’ll need somewhere to post the pictures and many businesses head to social media platforms like Instagram. Through the use of growth services like Nitreo (see here – https://nitreo.com), businesses can build their online audiences to new heights organically so that they can improve on their engagement on these sites. The more people you have following you, the more popular you’ll naturally become. Additionally, consider advertising yourself on social media sites using mobile offerwall ads and other similar marketing tools. This will reach the people who don’t already follow you and who aren’t already looking for you, helping to bring in new customers and expand your audience.
Step two: Always bring a prop beer.
This works on multiple levels. For one, and most importantly, you always have a beer to drink. But also, by taking said prop beer everywhere you go, you will never miss an opportunity to promote your product. There are endless amounts of beautiful landscapes and backdrops in Montana, and KBC beer looks great with all of them. Find a log, or a rock, or just hold your beer in the air, and voila, you have a stunning promotional imagine!
Step Three: Get the shot.
Don’t be afraid to roll around on the ground and get a little dirty. Getting the right angle isn’t always as easy at it may seem, sometimes you have to crawl around and look like a fool to make it happen. Don’t be ashamed!
Step Four: Shot first, edit later.
Nothing ever looks perfect the first time. I always take plenty of snaps of the same thing. Move the prop beer every so slightly each time, one of those will end up being just right. Then, go back enjoying to your adventure. You can search through multiple pictures of the same beer when you get back to the office!
Step Five: Bring stickers.
Always be on the lookout for the KBC logo! When it’s not there, add it. Then take a picture of it. More brand marketing, done!
There you have it folks, a first hand guide to brewery social media life. Of course, marketing doesn’t start and end with social media. Despite it’s importance, there are lots of other types of marketing which you need to be taking advantage of as a business. Take search engine optimization as an example. This is just as important if you want to keep increasing your brand awareness and client base, which probably explains why most companies look for seo services offered by experts in that field. But if you can really nail your social media marketing, then that is a great start!
Next time your out on an adventure, bring your favorite beer and make it a KBC Adventure. Don’t forget to #kbcadventureclub!