Always bring a prop beer. A day in the life of the social media manager.

Always bring a prop beer.

Greetings fellow beer lovers! It has been one month now since I started my job as Marketing Director here at KBC, and I must say, I love it! But what sort of person wouldn’t love a job that revolves around beer? Job tasks include: making people happy with beer, cultivating an appreciation for beer, oh and celebrating this amazing place where we live. Or in other words, show how much fun it is to drink our beer in Montana, by drinking beer in Montana. Yes, I can do that! So this week I thought I would give you a little “how to” guide into accomplishing the grueling task that is being the social media manager at Kalispell Brewing Company.

Step one: Always rep your brewery. 

I won’t lie, one of the the most exciting parts of starting a new job at a brewery is all the new brewery gear. I get cool new clothes and can call it “work” by wearing them.  The sort of uniform you like to wear. Going on a hike? Wear as many layers of KBC gear as you possibly can, then make your friends take pictures of you. Brand marketing, done.

Me repping KBC in Polebridge.

Me repping KBC in Polebridge

Out in Two Medicine

Out in Two Medicine

And at Grinnell Glacier Lake

And at Grinnell Glacier Lake

 

 

Step two: Always bring a prop beer.

This works on multiple levels. For one, and most importantly, you always have a beer to drink.  But also, by taking said prop beer everywhere you go, you will never miss an opportunity to promote your product. There are endless amounts of beautiful landscapes and backdrops in Montana, and KBC beer looks great with all of them.  Find a log, or a rock, or just hold your beer in the air, and voila, you have a stunning promotional imagine!

Dunkel in a tree!

Winter at Noon Dunkel in a tree!

A Winter at Noon Dunkel looking great surrounded by fall colors.

Looking good Dunkel.

Cloudcroft IPA enjoying a little lake time.

Cloudcroft IPA enjoying a little lake time.

Cloudcroft IPA and glaciers are a perfect pair.

IPA and glaciers are a perfect pair.

 

 

Step Three: Get the shot.

Don’t be afraid to roll around on the ground and get a little dirty. Getting the right angle isn’t always as easy at it may seem, sometimes you have to crawl around and look like a fool to make it happen. Don’t be ashamed!

Typical photo taking stance.

Typical photo taking stance.

Enlist the help of your friends!

You can enlist the help of your friends too!

 Step Four: Shot first, edit later. 

Nothing ever looks perfect the first time.  I always take plenty of snaps of the same thing. Move the prop beer every so slightly each time, one of those will end up being just right. Then, go back enjoying to your adventure. You can search through multiple pictures of the same beer when you get back to the office!

One of these has to work right?

One of these has to work right?

Step Five: Bring stickers. 

Always be on the lookout for the KBC logo! When it’s not there, add it. Then take a picture of it. More brand marketing, done!

 

KBC everywhere!

KBC everywhere! 

There you have it folks, a first hand guide to brewery social media life. Next time your out on an adventure, bring your favorite beer and make it a KBC Adventure.  Don’t forget to #kbcadventureclub!

2018-09-26T19:56:17+00:00September 20th, 2018|Uncategorized|Comments Off on Always bring a prop beer. A day in the life of the social media manager.